Why is it that all the organic food businesses are staffed by mostly tattooed and pierced twenty somethings who sit on their high horse with their tofu and coconut water as though being associated with Trader Joes, Whole Foods, some organic cafe, etc. makes them more enlightened than everybody else? White people losing their shit over the recently marketed coconut water in the US is funny to me. People in tropical countries have been drinking that for centuries.
Every time some new trend surfaces on American shores, like Sri Racha sauce, or an Apple gadget, the hip kids try to apply some purpose and meaning to their lives by attaching themselves to the bandwagon. The Apple logo doesn't define you, it just affirms the fact that you rely on trends and brand names in your non-existential quest to matter within a capitalist, consumerist culture.
Every time some new trend surfaces on American shores, like Sri Racha sauce, or an Apple gadget, the hip kids try to apply some purpose and meaning to their lives by attaching themselves to the bandwagon. The Apple logo doesn't define you, it just affirms the fact that you rely on trends and brand names in your non-existential quest to matter within a capitalist, consumerist culture.
Marketing and advertising executives define "cool" for you, so you don't have to think for yourself.
